The Weather Company, an IBM Business: Watson Ads

The Weather Company, an IT company that is part of the IBM Watson division, introduced Watson Ads, an industry-first solution that interacts with consumers through advertising, in the US to inform marketing strategies.

Campaign details

Brand: The Weather CompanyRegion: North America

Objectives

The Weather Company was acquired by IBM in January 2016, and is part of the IBM Watson division. In June 2016, The Weather Company introduced Watson Ads, an industry-first solution that learns and interacts with consumers through advertising. Watson Ads allow consumers to interact directly with brands by having a personalized two-way conversation within an ad experience.

Marketers have long sought more personalized interactions with their consumers. Watson Ads are an industry-first cognitive ad format that enables consumers to organically connect with brands, and allows marketers to have...

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