Campaign details
Brand: The Muse/Ladies Get Paid/PayScale/Reply.aiLead agency: R/GARegion: North America
Objectives
Women do just as much in the workplace, but still make less than men on average. Overall, women make 0.80 cents for every dollar a white man makes, while Latina and black women, respectively, make 0.54 and 0.63 cents (in the US). The Muse, a career building website, looked into ways to fight this situation and stumbled upon an insight from a study by the Cass Business School in London, the University of Warwick in the UK, and the University of Wisconsin which...