The Muse, Ladies Get Paid, PayScale, Reply.ai: Ask For A Raise

The Muse, a career building website, created a chatbot in the US to inform women about the gender wage gap and inspire them to ask for a pay rise.

Campaign details

Brand: The Muse/Ladies Get Paid/PayScale/Reply.aiLead agency: R/GARegion: North America

Objectives

Women do just as much in the workplace, but still make less than men on average. Overall, women make 0.80 cents for every dollar a white man makes, while Latina and black women, respectively, make 0.54 and 0.63 cents (in the US). The Muse, a career building website, looked into ways to fight this situation and stumbled upon an insight from a study by the Cass Business School in London, the University of Warwick in the UK, and the University of Wisconsin which...

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