The KIND Foundation: Pop Your Bubble

The KIND Foundation, a non-profit organisation, launched the ‘Pop Your Bubble’ campaign on Facebook to convince Americans to expand their online social circles and add people with different points of view.

Campaign details

Brand: KIND FoundationLead agency: EdibleRegion: North America

Objectives

In early 2017, America was deeply divided. Social media, the technology designed to connect us all, were actually driving us further apart. On algorithm-driven platforms like Facebook, many people were only seeing content from like-minded individuals in their news feeds, driving an even greater wedge between people with varying perspectives. In fact, a recent survey by Morning Consult found that only 5% of people see social media posts that differ greatly from their own world view.

The KIND Foundation, a non-profit organization created by KIND...

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