Campaign details
Brand: GatoradeLead agency: OMDRegion: North America
Objectives
Propel, a fitness water and part of The Gatorade Company, recently partnered with Pandora to drive awareness of their products' hydrating benefits and to make Propel Water a top-of-mind beverage choice for exercisers. Propel wanted to reach passionate exercisers who workout four days a week and believe exercise is an integral part of a healthy life. Pandora's music platform was a natural fit for the campaign because the right tunes are critical to getting a good workout. Pandora and Propel came together to create a campaign...