Campaign details
Brand: The Ad CouncilLead agency: R/GARegion: North America
Objectives
We started by recognizing two main truths about the voting process. First, 43% of eligible voters did not vote in the 2012 presidential election. That's roughly 93,000,000 citizens. Second, the process is extremely confusing and hard to navigate as a first-time, young, or even experienced voter. To make matters worse, registration dates and deadlines vary across all 50 states, and can even be different across localities within a state. Our goal was to create a simple, straight-forward, easy-to-use solution to give people the information...