TD Ameritrade: Leveraging mobile to drive acquisitions

This case study describes how US online broker TD Ameritrade leveraged the real-time nature of mobile search to capture significant incremental clients, while building a sustainable and scalable acquisition-driven campaign.

TD Ameritrade: Leveraging mobile to drive acquisitions

Campaign details

Advertiser: TD AmeritradeAgency: AdobeCategory: Mobile Search Region: North America

Strategy

Leverage the real time nature of mobile search to capture significant incremental TD Ameritrade clients, while building a sustainable and scalable acquisition driven campaign.

Results of the campaign were measured by comparing the client volume and efficiency metrics to that of core existing desktop paid search campaigns.

Execution

Audience and Creative strategy - to serve as relevant of a mobile search message possible, in near real time, to drive users into the conversion funnel...

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