Campaign details
Brand: Tata AltrozAgency: MullenLowe Lintas GroupRegion: APAC
Strategy
Objective
When you consider a new launch from a manufacturer you don't have a previous association, There are lot of questions and clarifications, unfortunately there were not many people in the universe, yet, to credibly answer that for Altroz. A typical dealership visit and test drive in India is hardly capable of doing justice to a car that has whole lot of never before seen features and our apprehension was that consumers simply will not be able to really see why Altroz is truly the...