Target: Holiday wish list

This case study details how Target, the American retailer, used a list making mobile app to increase engagement with consumers in the run up to Christmas.

Target: Holiday wish list

Campaign details

Brand: Target CorporationAgency: SapientNitroCategory: Mobile App

Objective

The strategic objective was to bridge the Target Holiday Kids Gifting print catalog into an enhanced digital wish list experience that enabled multichannel conversion for the Target's ""Mom"". The app aimed to increase engagement with both Moms and Kids by putting a modern spin on traditional wish list making, while also increasing brand awareness and spend throughout the holiday season. In short, make Target and Target.com the preferred holiday destinations among their competitors (Toys R Us, Amazon.com, etc.)....

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