Tadım: How to increase online sales with an "Experience Management Platform"!

Tadım, a packaged nuts and dried fruits brand, launched a campaign in Turkey to increase its online sales by 200% on sales partners' online shops with a limited budget.

Campaign details

Brand: TadımLead Agency: NeodigitalRegion: EMEA

Strategy

Objective

Tadım, Turkey's leading packaged nuts and dried fruits brand had the main communication objective of increasing its online sales by 200% on sales partners' online shops with a very limited media budget in 2020. As Tadım did not have its own online shop, we had limited access to sales data generated on other sales partner's (Getir, Banabi, İstegelsin etc.) online shops. The first goal was to generate first party data in a certain volume and use it to reach the communication objective. So we developed an...

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