Sunfeast Dark Fantasy: A lot can happen inside

Sunfeast Dark Fantasy, a food and beverages company, launched a music to promote the brand within a fast-growing segment.

Campaign details

Brand: Sunfeast Dark FantasyAgency: Wavemaker India

Strategy

Objective

Premium creams are the fastest growing segment in the biscuits category and have seen a growth of 21% in 2019-20 and is estimated to grow further at a CAGR of 25%. Sunfeast Dark Fantasy was the first mover and continues to dominate this segment with a 67% market share. Targeted at the younger audience, Sunfeast Dark Fantasy delivers a great chocolate experience to celebrate moments.

With the audience moving towards a "Can't Wait, Won't Wait" mindset, it was time to ruffle up things. Who else could champion...

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