Starmark: Sync My Lights

This case study details how Starmark, a communications agency, created the Sync My Lights mobile app for movie lovers who want to enhance their at-home viewing experience.

Campaign details

Brand: Sync My LightsLead agency: StarmarkRegion: NA

Objective

Sync My Lights is the latest innovation from our in-house Starmark Innovation Lab team and resulted from an experiment to build a community of movie lovers who want to enhance their viewing experience by synchronizing the lights in their home with the movie they are enjoying.

We set out to create a new user community for a brand new platform with high hopes but no baseline.

Target audience

Audience description: Families and users who: 1) Own Phillips Hue lighting; 2) Watch at least one movie...

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