Campaign details
Brand: SpriteAgency: Carat Media TurkeyRegion: EMEA
Strategy
Objective
Sprite aimed to increase consumption and drive brand love among the 18-29 target audience and the campaign objective was to establish the brand as the enabler of self-expression, which brings sudden refreshment both in emotional and physical heat moments.
Previously, Sprite tried to own summer refreshment occasions limited to physical heat moments. This strategy was limiting us to cover insufficient refreshment occasions of our target audience. To enhance and diversify refreshment moments that Sprite can answer, we analyzed our target audiences' digital footprints and specified our brands' engagers....