Shoprite: Low Price Christmas Brand Awareness Campaign

Shoprite, the South African food retailer, increased awareness and ad recall by buying reach and frequency at scale on Facebook over the Christmas period.

Campaign details

Brand: ShopriteAgency: Yonder MediaRegion: EMEA

Objectives

The main campaign objective was to create brand awareness via the Shoprite low price Christmas deals and to determine if consumers remembered seeing our ads on Facebook during the campaign period. For 3rd party measurement of ad-recall we included a Nielsen brand lift study.

Target audience

The Shoprite South Africa (SA) target market includes males and females of all ages and all races 18+. Anyone who buys food falls within our target market. For this campaign, we targeted all Facebook users 25+, male and female. We selected...

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