Strategy
Objective
For the business of an agency it is crucial to show an effective capacity to do what it aims to do for its clients. As with anything, you are more likely to be hired for something if you can show that you have done it before.
Thus, we had to carry out a Christmas initiative showing the agency's capacity to integrate different disciplines, innovate and, in turn, we had to be able to surprise and gain the loyalty of a group that is very overexposed and linked to advertising.
Target Audience
We wanted to congratulate all the clients,...