Samsung: Can't Stop

This case study details how Move, a series of fitness accessories from Samsung, was promoted by showing how it can be fun and useful for non-athletes.

Campaign details

Brand: SamsungLead agency: R/GARegion: NA

Objective

Move is a series of fitness accessories from Samsung that helps everyday people stay active. The series includes the Gear Fit2 wristband, the Gear IconX wireless ear buds and the Level Active headphones. The brief was to promote the new Move collection and increase awareness for it by showing how it can be fun and useful for non-athletes who want to move and get fit. The main measure was to increase awareness of the Move Collection as it was new to market.

Target audience

Research by the...

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