Campaign details
Brand: Galaxy A51Agency: AdgageRegion: EMEA
Strategy
Objective
The strategic objective of the campaign was to successfully launch Samsung's newest mobile terminal, Galaxy A51, in the Spanish market. Samsung's goal was to communicate its values and virtues: a fast processor, four cameras, storage, long battery life, in the most effective and innovative way possible to its target audience. In addition, Samsung, as the leading brand in the local market, wanted to reinforce its brand awareness and positioning within this particular market segment.
All of this was considering that Spain was facing its third consecutive...