Samsung Galaxy A51 Launch: First programmatic in-game advertising campaign

Samsung, a technology company, launched a campaign across the gaming ecosystem to promote its newest mobile terminal, the Galaxy A51, in the Spanish market.

Campaign details

Brand: Galaxy A51Agency: AdgageRegion: EMEA

Strategy

Objective

The strategic objective of the campaign was to successfully launch Samsung's newest mobile terminal, Galaxy A51, in the Spanish market. Samsung's goal was to communicate its values and virtues: a fast processor, four cameras, storage, long battery life, in the most effective and innovative way possible to its target audience. In addition, Samsung, as the leading brand in the local market, wanted to reinforce its brand awareness and positioning within this particular market segment.

All of this was considering that Spain was facing its third consecutive...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands