Samsonite India: Kerala Is Open

Samsonite India, a luggage brand, launched a social campaign to get Indian consumers to visit Kerala after tourism suffered a huge hit due to heavy flooding.

Campaign details

Brand: Samsonite IndiaLead Agency: Autumn GreyRegion: APAC

Strategy

Objective

The Indian tourist state of Kerala was rebuilding after the worst floods in a century. While relief came from all over the world, there was one more thing necessary to bring Kerala back on its feet. Here was a state where 1.5 million people depended on tourism for their livelihood. So how do we bring back those tourists?

The objective of the campaign was to remind all Indians that while we helped Kerala with funds and supplies during floods, we also had a bigger...

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