Sampoerna Retail Community: #KitaSalingMenolong

Sampoerna Retail Community (SRC), a neighbourhood grocery store community in Indonesia, launched a mass education and awareness campaign to help local stores survive the pandemic.

Campaign details

Brand: Sampoerna Retail CommunityAgency: PT Maleo Kreatif Indonesia

Strategy

Objective

SRC is Indonesia's largest neighborhood grocery store community that connects more than 120,000 small stores owned by individuals, across Indonesia. Our mission is to bring continuous development to these stores so they can compete with retail giants and help to improve their neighborhood welfare.

As Covid-19 spread across the nation, the pandemic threatened the livelihood of thousands of small neighborhood stores (toko kelontong) as people were urged to stay inside.

Because of this we had the following specific challenges.

  1. Mass education for neighborhood stores was...

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