SA Home Loans: House Rules

SA Home Loans, a South African mortgage finance company, collaborated with a comedian to create a series of short YouTube videos in order to collect with younger audiences in South Africa.

Campaign details

Brand: SA Home LoansAgency: LiquoriceRegion: EMEA

Objectives

The aim of this campaign was to generate brand awareness for SA Home Loans in the lower income target market, through mobile video views within Facebook and YouTube.

Target audience

Our target audience is:

  • South Africans
  • First time daunted home buyers
  • Male and female
  • Household income between R8000 and R20,000 per month
  • Aged 24 – 40

Creative strategy

SAHL's bold choice to partner with a young and energetic comedian has paid off by generating online content that connected with the lower income target market in an...

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