Ronald McDonald House Charities (RMHC): Blink – A Language of Love Through Light

Ronald McDonald House Charities (RMHC), a non-profit charity, piloted its ‘Blink’ campaign in the US, which introduced a mobile communication technology for families with very sick children.

Campaign details

Brand: Ronald McDonald House CharitiesLead agency: SapientRazorfishRegion: North America

Objectives

Children with serious illnesses often need to travel great distances for necessary medical treatment. For these families, Ronald McDonald House Charities (RMHC) offer a home away from home near the child's treatment facility, helping to keep families together, because science has proven that children heal faster when near the ones they love.

But still, whether during treatments or overnight stays at the hospital, children and parents have to endure moments of separation.

During our time working with Ronald McDonald House, our research uncovered...

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