Rexona: Move More Stay Home

Rexona, a deodorant brand, encouraged people to stay active during the COVID-19 lockdown and raised awareness around brand purpose in Egypt with its Move More Stay Home campaign.

Campaign details

Brand: RexonaAgency: MagnaRegion: EMEA

Strategy

Objective

Rexona is brand that has always encouraged movement, giving people the confidence to move and be active without the embarrassment of sweat. However when the pandemic hit and people were forced to stay home and for their own safety Rexona launched an initiative to encourage people to continue to be active at home. The objective of the campaign was to encourage those who are not active to take up simple movements at home during their day to day activities during the pandemic.

For this campaign we wanted...

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