#RepresentLove: The interracial couple emoji project by Tinder

Dating app Tinder launched a global campaign to petition Unicode to add interracial couple emojis to the official consortium.

Campaign details

Brand: TinderLead Agency: M BoothRegion: Global 

Strategy

Objective

As the brand that changed how people meet and make connections all over the globe, Tinder wanted to continue to drive the narrative about dating in the digital age and the importance of fostering love in all its forms. The overall objective for the #RepresentLove campaign was to change brand perception around Tinder from that of a tech company known for its "hook up" app reputation to that of a company with heart that stood for something - in this case, its commitment to representing...

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