Campaign details
Brand: TinderLead Agency: M BoothRegion: Global
Strategy
Objective
As the brand that changed how people meet and make connections all over the globe, Tinder wanted to continue to drive the narrative about dating in the digital age and the importance of fostering love in all its forms. The overall objective for the #RepresentLove campaign was to change brand perception around Tinder from that of a tech company known for its "hook up" app reputation to that of a company with heart that stood for something - in this case, its commitment to representing...