Reply.ai: BotBot

This case study explains how Reply.ai, a start-up offering chatbot solutions, simplified the chatbot building experience by launching 'BotBot' globally to help businesses build their own chatbot.

Campaign details

Brand:Reply.aiLead agency: R/GA San FranciscoRegion: NA

Objectives

Chatbots allow companies to improve customer service and increase sales. But, however simple they appear, building chatbots requires considerable creative and technical expertise, time, and money. These restraints make chatbots inaccessible to most small businesses – think of all the restaurants, local shops, gyms, coffee shops and other venues that could be using chatbots to automate the interactions they have with their customers via Facebook.

For Reply.ai, a startup that has been offering chatbot solutions for large businesses for some time, that lack of accessibility...

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