Rede de Justica: Visceral Reality

This article details how Rede Justica Social, a Brazilian social justice brand, created a campaign to make people take injustice personally and to start a change in Brazil.

Campaign details

Brand: Rede de JustiÇaLead agency: J. Walter Thompson BrazilRegion: LATAM

Objectives

Brazilian jails face a big problem: mass incarceration. In a space meant for 3 prisoners, there are actually 4 times more people. And the great majority of these people didn't even receive a trial before being thrown there mostly because of some kind of prejudice. With people living under this inhuman condition it is fair to say: in Brazil, justice is not fair. With that in mind, we created a campaign to make people take injustice personally and to start a change....

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