RAKBANK: Convertsations - Kickstarting new SMEs amidst the Pandemic

RAKBANK, a banking brand, launched its Conversations campaign to help new small- and medium-sized enterprises (SMEs) establish themselves in the UAE during the COVID-19 pandemic.

Campaign details

Brand: RAKBANKAgency: UMRegion: EMEA

Strategy

Objective

Jan. 1, 2020, dawned bright and clear, so it seemed in retrospect. The 12 months separating then from now has swept us from there to here - a hitherto unknown planet called COVID-19.

While the COVID-19 virus has altered the business world in unimaginable ways, challenging the resilience of individuals as they grapple with the paradigm shift brought upon by the pandemic. The crisis has also accelerated the ubiquity of the digital era with technological transformations and digitization, which in turn has redefined our economies and lives....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands