Campaign details
Brand: RAKBANKAgency: UMRegion: EMEA
Strategy
Objective
Jan. 1, 2020, dawned bright and clear, so it seemed in retrospect. The 12 months separating then from now has swept us from there to here - a hitherto unknown planet called COVID-19.
While the COVID-19 virus has altered the business world in unimaginable ways, challenging the resilience of individuals as they grapple with the paradigm shift brought upon by the pandemic. The crisis has also accelerated the ubiquity of the digital era with technological transformations and digitization, which in turn has redefined our economies and lives....