Campaign details
Brand: PronamelAgency: Weber Shandwick
Strategy
Objective
In February 2019, Pronamel launched its most advanced formulation yet: Intensive Enamel Repair toothpaste. Pronamel is the specialty brand that protects tooth enamel from acid erosion, while Pronamel Repair helps actively repair enamel already weakened by acidic foods.
Pronamel aimed to create relevance of this innovative product by showing how easily it fit into consumers' existing wellness routines. People are tapping into the power of self-care to restore themselves, and Pronamel knew that Intensive Enamel Repair had a role to play in people's whole-body health.
But, while self-care was...