Promina: Homemade ‘Easy-to-Cook for Baby’ Mobile Campaign

Promina, a baby food brand, launched a gamified ad on Indonesia's leading e-commerce platforms to promote Promina Homemade, an easy-to-cook baby food.

Campaign details

Brand: ProminaAgency: i-dac Indonesia

Strategy

Objective

Modern mothers know that the period from birth to two years is a critical window for optimal child nutrition taste and habit forming. This critical stage sets the tone for their child's food choices for the rest of their life, and mothers are more conscious than ever of feeding kids what is best for them, veering away from instant baby food to healthier choices. 

Promina, a well-known brand in the baby food category, wanted to secure and strengthen its presence in the Indonesian market. It launched Promina Homemade, an...

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