Pond's: Meeting Acenmatic targeting

Pond's, a skincare brand, developed a sharply-focused consumer profiling, data analysis and geo-fencing campaign in order to successfully launch its new acne control product in Thailand.

Campaign details

Brand: Unilever/Pond'sLead agency: Mindshare ThailandRegion: APAC

Objectives

Pond's introduced the new affordable and breakthrough product innovation 'Trimole-T', a 3-day guarantee for acne control targeted to Thai teen girls. Pond's wanted to educate Thai teens that proper treatment and application of the product at the right time could easily control acne problems for them.

Local market analysis revealed that Pond's not only faced hundreds of global and local competitors in the facial care battle field, but also hundreds of new upcoming beauty skin clinic shops gaining share of wallet for skin solutions.

Beauty clinics...

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