Pokkt: Godrej Properties

Godrej Properties, a real estate brand, targeted children and retargeted their parents on the same mobile device in order to encourage an uplift in interest in its properties in India.

Campaign details

Brand: Godrej PropertiesLead Agency: PokktRegion: APAC

Strategy

Objective

Godrej properties was newly launched which was developed where kids could make new discoveries and invent something new, amplifying their curiosity.

Godrej Nurture Properties , based out of Noida, is equipped with ample facilities for kids that help them play and grow

Target Audience

The age group of 7-14 years kids with their parents .

Kids are the ones who influences their parents on a daily basis for innumerable things and are willing to try out engaging in various activities of their dreams that come...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands