PlayStation: Marvel Iron Man VR

PlayStation, a video game brand, launched a mobile video advertising campaign to promote its virtual reality (VR) game, Marvel's Iron Man VR, in the Middle East region.

Campaign details

Brand: PlayStationAgency: AdColonyRegion: EMEA

Strategy

Objective

Marvel's Iron Man on PlayStation was a new title that was exclusive to PSVR, highlighting Marvel's Mightiest Heroes! PlayStation launched a mobile video advertising campaign to promote its VR game, Marvel's Iron Man VR, in the Middle East region, in line with the experience of the unique VR technology it offers to its users. With the PlayStation Iron Man VR mobile advertising campaign, PlayStation wanted to promote its VR game to the consumers and to increase its brand consideration by serving an interactive rich media experience video...

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