Campaign details
Brand: Pizza Hut BrazilAgency: In Loco MediaRegion: LATAM
Objectives
The campaign's main challenge was to convert mobile ad interactions into foot traffic to Pizza Hut's brick and mortar stores.
The agency chose indoor geolocation technology to target Pizza Hut Brazil's mobile campaign because of the personalization potential in a mobile environment, which is an under used feature in Brazilian market.
Target audience
The growth of mobile use creates a big opportunity for the marketers who need to impact very specific targets. According to a Telefonica study, 78% of the Brazilian millennials use smartphones....