Pizza Hut: "Here and Now"

Pizza Hut in Brazil chose indoor geolocation technology to convert mobile ads interactions into foot traffic to Pizza Hut's brick and mortar stores.

Campaign details

Brand: Pizza Hut BrazilAgency: In Loco MediaRegion: LATAM

Objectives

The campaign's main challenge was to convert mobile ad interactions into foot traffic to Pizza Hut's brick and mortar stores.

The agency chose indoor geolocation technology to target Pizza Hut Brazil's mobile campaign because of the personalization potential in a mobile environment, which is an under used feature in Brazilian market.

Target audience

The growth of mobile use creates a big opportunity for the marketers who need to impact very specific targets. According to a Telefonica study, 78% of the Brazilian millennials use smartphones....

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