Campaign details
Brand: Philips Domestic Appliances (Philips) - VIETNAMAgency: Carat Vietnam
Strategy
For Philips, Tet presents a wonderful opportunity to improve each person's life through a compelling and highly relevant festive campaign. Commercially, the brand aims to achieve the following:
- Capture healthy sales levels.
- Significantly increase online sales when consumers are eager to shop during Tet.
- Drive the growth of key categories such as Rice Cooker and Air Fryer, with the potential to have a halo effect on other Philips appliances.
- Highlight product innovations to create desire and trigger purchase.
On top of the business objectives, Philips'...