Peugeot 3008 Airplane Mode Targeting

This case study explains how Peugeot, the car brand, introduced the Peugeot i-Cockpit, a mobile campaign that invites users to see features of its new car that have taken inspiration from the cockpit of a plane.

Campaign details

Brand: PeugeotLead agency: OMDRegion: EMEA

Objective

With chrome buttons and new generation Peugeot i-Cockpit, the new SUV Peugeot 3008 invites users to discover a different world by taking its inspiration from the cockpit of a plane. A mobile campaign is created for the introduction of these features.

Target audience

Mobile targeting technologies on Android devices were used to reach users on the plane where they will be most receptive of the features. After reaching users who had their devices in flight mode, the same users were targeted again for reinforcement.

Creative strategy

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