Campaign details
Brand: Petrol Ofisi Sosyal LigAgency: PromoqubeRegion: EMEA
Strategy
Objective
We wanted to increased brand perceptions as a modern, technological and innovative brand amongst the target audience and transform this into direct sales by establishing an emotional bond with them.
Target Audience
In our consumer research we have seen that the modern, technological and innovative perception of our brand is low among the users of vehicles under 30 years old. The target audience of our project was vehicle users under the age of 30 and potential vehicle users.
Creative Strategy
We set out to...