PETA: Instant Advocacy Seal Slaughter campaign

PETA, an animal rights organisation, collaborated with Waterfall, a software brand, to create an integrated mobile marketing campaign in the US, which allows users to take direct action on videos they see on social media without needing to leave the app.

Campaign details

Brand: PETARegion: North America

Objectives

As the largest animal rights organization in the world, with more than 6.5 million members and supporters, PETA's mission is to stop animal abuse worldwide. We focus on animals that suffer the most intensely for the longest periods of time: for food, for clothing, in laboratories, and in the entertainment industry. Each year we campaign to end the cruel and unnecessary commercial Canadian seal slaughter. We've seen progress made with country-wide bans of seal fur and a decrease of seals killed – but in the past couple years we...

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