Pepsi: A fundraising initiative to provide 2.5 million meals In India

Pepsi, a carbonated drinks brand, supported restaurant workers during the COVID-19 pandemic in India by launching a fundraising campaign promoted through an online film and influencer engagement.

Campaign details

Brand: PepsiAgency: Mindshare India

Strategy

Objective

The COVID-19 pandemic and the subsequent lockdown badly hit many service industries in India. Amongst the worst affected are restaurants that had to shut operations to slow the speed of the virus. A lot of workers have also lost jobs and are in dire need of support and security to stabilize their lives. At a pivotal time like this, beverage brand Pepsi has come out with a meaningful initiative to help restaurants adjust to the new normal.

#PepsiSaveOurRestaurants (PSOR) initiative was a fundraising campaign in association with the National...

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