Panasonic: Anti-virus mobility

Panasonic, an electronics brand, launched a campaign in the Asia Pacific region to promote its new portable nanoe™X Generator air purifier in Indonesia.

Campaign details

Brand: Panasonic nanoeXLead Agency: HAKUHODORegion: APAC

Strategy

Objective

As one of the top 10 countries with the worst air quality, Indonesia has a lucrative market for air purifiers, with a market size that is growing at a steady rate of 7% each year.*

In light of the pandemic, there is also an opportunity to meet the needs of consumers who want to stay healthy and virus-free, with a 57% increase in people talking about healthy living on social channels in 2020. **

Panasonic's new portable nanoe™X Generator air purifier was a great product...

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