Campaign details
Brand: P&GAgency: AdColonyRegion: EMEA
Objectives
In this year's Mother's Day, P&G wanted to make every mother feel special in a unique way. Every child's gratitude to their mother was special, and P&G took those thank you messages and created a mechanism that would deliver it to their mothers.
Target audience
The campaign had two target audiences in two separate channels; children and their mothers.
Creative strategy
In Mother's Days, most brands either talked to mothers or their children, P&G as one of the most mass-audience brands; created a campaign that connected both parties...