P&G: Thank You Mom

Procter and Gamble, the American FMCG company, made use of the up and coming social video platform, Scorp, to increase engagement on Mother’s Day in Turkey.

Campaign details

Brand: P&GAgency: AdColonyRegion: EMEA

Objectives

In this year's Mother's Day, P&G wanted to make every mother feel special in a unique way. Every child's gratitude to their mother was special, and P&G took those thank you messages and created a mechanism that would deliver it to their mothers.

Target audience

The campaign had two target audiences in two separate channels; children and their mothers.

Creative strategy

In Mother's Days, most brands either talked to mothers or their children, P&G as one of the most mass-audience brands; created a campaign that connected both parties...

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