Outback Steakhouse: Outback and the power of SmartData

Outback Steakhouse, a restaurant chain, launched a targeting campaign in Brazil to encourage restaurant visits in the city of São Paulo.

Campaign details

Brand: Outback SteakhouseLead Agency: Santa ClaraRegion: LATAM

Strategy

Objective

Outback Steakhouse set out to increase brand consideration and incentivize purchasing using digital audio advertising. Food Service is a very competitive industry that moves around 20B USD a year has become a challenge being considered by the customers and has more than 400k locations around the country.

The client, wants to focus efforts in Sáo Paulo City were our qualitative studies proved that many people have doubts when choosing a place for a meal, or don't give themselves the opportunity to know a new...

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