Oreo: The great cookies takeover

Oreo, the cookie brand, rekindled consumers' excitement around the brand in Indonesia.

Campaign details

Brand: Mondelēz/OreoLead Agency: Leo Burnett IndonesiaRegion: APAC

Strategy

Objective

Oreo has always been known as the most playful cookie in the world, an identity rooted in our Twist Lick & Dunk Ritual! Despite having one of the strongest brand powers compared to other biscuit players in Indonesia as well as the region; our brand share growth coming into 2020 has been stagnant at 4%

As this year, Oreo turns 108, we saw this as a great opportunity to turn things around, and to rekindle consumers' excitement around OREO by celebrating it with a...

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