Campaign details
Brand: Nyala by OCBC NISPLead Agency: DentsuRegion: APAC
Strategy
Objective
At the beginning of 2020, Covid-19 happened. Our lives were halted to a standstill, and up until now, nobody could predict where this situation would take us.
Following the uncertainties, Indonesian youths are trying to come to terms with the reality and shift their focus on what they could do. They were trying their best to make the most of their time at home, which resulting in major behavior shifts in their day-to-day basis.
Amidst the slowdown in the global and national economy,...