Nutriboost: Under The Cap Promotion

Nutriboost, a drink brand, targeted users in Vietnam with prize offerings that fit their interests to draw them to engage with the brand.

Campaign details

Brand: NutriboostLead Agency: MediaComRegion: Vietnam

Strategy

Objective

Nutriboost has been the leader in the value added dairy category for the last 4 years. It has led the growth of the category which has been the top 3 fastest growing categories in the market. But in recent months the brand saw a slowdown in consumption as more competitors stepped in the category. It was important to reverse the slowdown and pick up the consumption of Nutriboost.

Target Audience

The Nutriboost target audience are the young adults who face daily struggles in life and needs...

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