Campaign details
Brand: Samsung MobileLead Agency: Starcom UKRegion: Global
Strategy
Objective
Samsung, the market leader in 360º hardware, knew that in order to grow the 360º category, they needed to normalize watching and creating 360º content first.
At the beginning of 2017, YouTube and Facebook enabled 360º videos on their platforms. However, even though both platforms made it easy to upload and watch 360-degree videos, very few people were actually doing so. We noticed that consumers were using 360º cameras to capture content in the same way they would shoot a traditional shot - not...