Novaland: Aqua City – The New Normal Real Estates Marketing

Novaland, a property development company, launched a digital campaign to sell properties on the private island Aqua City in Vietnam.

Campaign details

Brand: NovalandAgency: TSP Digital Performance AgencyRegion: APAC

Strategy

Objective

Ho Chi Minh City is facing many problems as the largest commercial center in Vietnam: overpopulation, traffic jams, air pollution, the lack of green space, etc. Therefore, Novaland, one of the most prominent real estate developers in Vietnam has in mind a great project for 2020: The smart eco-city Aqua City. Just 100km away from Ho Chi Minh city, this 1000ha private island has fresh air, green scenery, green and smart facilities, and a variety of housing options.

However, during the Covid-19 pandemic, when...

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