Campaign details
Brand: Nissan IndiaLead agency: OMDRegion: APAC
Objectives
Nissan as a global name in the automobile segment was struggling to get the consumers' attention in the Indian market. Nissan decided to launch GT-R, its iconic supercar, which would serve the dual purpose of uplifting the Nissan imagery and introducing Nissan in the performance segment.
Our objective was to improve Nissan OaO scores and drive conversations for the brand especially through opinion leaders of the country.
Target audience
Nissan wanted to reach out to opinion leaders in India and ensure they endorse our brand and...