next: Bradesco - Bank next

Bradesco, a bank, launched an app to help it reach a younger, digital-first generation in Brazil.

Campaign details

Brand: nextLead Agency: R/GA Sao PauloRegion: LATAM

Strategy

Objective

The 75 years old veteran bank Bradesco – one of the largest banks in Latin America – wanted to change its bureaucratic and analogic reality, reinventing the bank for the Digital Age, in order to increase its penetration into digital native millennial generation.

Target Audience

Banks are the only category of services that probably will be part of your whole life. It's that important, but the high potential group of digital natives - that already accounts for 30% of the economically active population in...

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