Nestlé / Nescafé: Turn your Home into a Café with Nescafé

This case study explains how Nescafé, the coffee brand, partnered with Swarm and Foursquare to promote its White Choco Mocha product in Turkey with its #turnyourhomeintoacafe campaign.

Campaign details

Brand: Nestlé / NescaféLead agency: Mindshare&MaxusRegion: EMEA

Objective

Nescafé observed that consumers' palettes are evolving as coffee consumption continues to grow. Turkey's coffee lovers are increasingly trying out different coffee products offered by coffeehouse chains.

Nescafé recognized this demand and added White Choco Mocha, shown by research to be a favorite among young coffee lovers, to its Mocha and Latte foaming products and aimed to increase brand awareness, sales and market share by providing consumers with the convenience of enjoying the flavors they love at the comfort of their homes.

Target audience

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