Campaign details
Brand: Nestlé / NescaféLead agency: Mindshare&MaxusRegion: EMEA
Objective
Nescafé observed that consumers' palettes are evolving as coffee consumption continues to grow. Turkey's coffee lovers are increasingly trying out different coffee products offered by coffeehouse chains.
Nescafé recognized this demand and added White Choco Mocha, shown by research to be a favorite among young coffee lovers, to its Mocha and Latte foaming products and aimed to increase brand awareness, sales and market share by providing consumers with the convenience of enjoying the flavors they love at the comfort of their homes.
Target audience
Our...