Campaign details
Brand: National Bank of KuwaitAgency: Mall IQRegion: EMEA
Strategy
Objective
Strategic Objective: To increase NBK's credit card revenues by engaging with customers at the right place and time with relevant content through push notifications. NBK and Mall IQ designed a real-time location-based marketing campaign for NBK Mobile Banking App users. The campaign was live for the second half of 2020.
Target Audience
Target Audience: NBK banking mobile app users who are already in a physical grocery shopping area with a shopping mindset. They received push notifications about NBK's discounts, offers, and rewards when...