MultiChoice: Festive Campaign

MultiChoice, a pay TV operator, used lookalike audiences and geotargeting to drive subscriptions to both its premium bundle (DStv) and its more affordable bundle (GOtv) across Africa.

Campaign details

Brand: MultiChoiceAgency: Reprise DigitalRegion: EMEA

Strategy

Objective

MultiChoice Africa is the largest Pay TV operator in Africa. They have two brand offerings – DSTV, a premium bundle offering a wide variety of TV channels, including local and international sport, news, movies and entertainment and GoTV which is a more affordable offering with a limited package of channels.

The main objective of the Festive Season campaign was to drive subscriptions across multiple African Markets. One of the main challenges in African markets is that people need to pay for their subscriptions at kiosks, which...

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